T O N I

tonigoga.com interface & experience design

I'm all about delightful, foolproof user experiences.

Over the last seven years I  have designed everything from mobile apps to complex web and desktop interfaces. I worked at start-ups, corporations and for private clients always striving for simplicity and clarity. I love the challenge of transforming a tough problem into a simple experience for humans. Let's bring your ideas to life.

I'm all about delightful, foolproof user experiences.

Over the last seven years I  have designed everything from mobile apps to complex web and desktop interfaces. I love the challenge of transforming a tough problem into a simple experience for humans. Let's bring your ideas to life.

My design process

I follow a 4 -step design process for my projects. Each of these steps require feedback and approval before moving on to the next one. 

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1. DISCOVER/RESEARCH

  • Interview stakeholders to uncover the business goals.
  • Identify user needs with interviews, observation and data analysis.
  • Understand the technical resources available.
  • Research competitors in the market.

Google Docs / Skype / Typeform

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2. BRAINSTORMING & EXPLORATION

  • Develop user personas.
  • Break down the project into smaller, actionable goals.
  • Create user flows to determine how to complete each goal.
  • Sketch out rough ideas.

Pen / Paper / Sketch

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3. PROTOTYPE

  • Build wireframe and prototype.
  • Run usability tests with potential users.
  • Collect feedback and identify issues from user behaviours.
  • Iterate as needed, repeat and validate ideas.

Sketch / UXpin / InVision / Usability Hub

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4. VISUAL DESIGN

  • Create moodboards and experiment with different styles, colours.
  • Build high fidelity, multi-platform mockups.
  • Generate a consistent UI kit for reusable components.
  • Prepare assets and guidelines for hand off to developers.

Sketch / InVision / Adobe Creative Cloud

My latest work

For a deeper dive into my portfolio check my Behance or Dribbble profile.

Limon

Limon

Limon Standards / 2017

Limon is a food ordering app meant to speed up  the ordering process inside reastaurants and bars. With great team effort we managed to release an MVP that masks a complex flow into a simple,  user-friendly interface.

Branding / iOS & Android App Design / Website

view project

Contact & Availability

I'm always looking for new problems to solve. If you need some help feel free to contact me.

Toni